Resume

Digital Marketing / Graphic Design / Social Media / Web Design

 
 

WebMD
New York, NY  

February 2016 - Present
 

Program Marketing Manager

·       Manage the marketing delivery of Medscape’s largest client, Merck & Co., Inc, overseeing over $10 million in annual revenue. Adhere to many last-minute and niche requests with perfection expected. Other clients include: Glaxosmithkline, Bristol-Myers Squibb and AstraZeneca

·       Advise finance and sales teams directly on delivery projections and upsell opportunities

·       Direct multiple internal teams to assure all programs are marketed to the intended audience and all guarantees are met within the program’s duration

·       Conduct and optimize A/B testing on email and onsite marketing

·       Analyze traffic of programs and provide strategic analysis with pacing plans of campaigns

·       Prepare and present status reports on marketing plans directly to sales, finance and senior management

·       Leading an initiative with Data Services, Newsletter and Upper Management to revamp old processes

Senior Digital Marketing Coordinator

·       Trained global digital marketing team members in all regions on best practices, regulations and procedures for email marketing and conduct webinars for US marketing team in planning successful events

·       Led US, UK, China, Canada and Europe teams to achieve all targeted RSVP numbers for global firm events

·       Created and monitored RSVP reactions to track RSVPs, invite forwards and other personalized options

·       Utilized social media and online advertising campaigns to promote communications and events

·       Reported on social media metrics and blog statistics via the use of Google Analytics

·       Managed, assigned and trained an outside vendor on CRM data cleanup and other Interaction management tasks

·       Created, executed and distributed marketing campaigns for major firm campaigns and events

·       Managed external firm mass mailings (electronic) to targeted clients and prospects

·       Posted and published firm events and article publications to the website

·       Worked with the Creative team to create graphical HTML mailings using Photoshop and Dreamweaver

·       Analyzed and reported on email marketing distribution statistics, blog analysis and campaign analysis

Dentons
New York, NY

March 2014 – February 2016        

Dentons
New York, NY

  October 2011 – March 2014          

Marketing Technology Coordinator              

·       Updated and maintain CRM database on aspects relating to client/prospects marketing, business development activities and tracking event RSVPs

·       Published firm event publications to the website

·       Created graphical HTML event invitation design with the use of Photoshop and Dreamweaver

·       Played an active role in the selection committee to implement CRM outsourcing and managed the team

Education

Montclair State University, Upper Montclair, New Jersey                                       Graduated December 2013

Master of Business Administration

Montclair State University, Upper Montclair, New Jersey                                     Graduated January 2010

Bachelor’s in Science, Business Administration with a concentration in Marketing and International Business

Skills

Fluent in Mandarin  · Adobe Photoshop · HTML · Interaction · Tikit / Emerge · MailChimp · Exact Target · JIRA · Workfront  ·  SurveyMonkey · Dreamweaver · Google Analytics · Sitecore · Microsoft Office · Mac OS · Microsoft Word / Excel / PowerPoint · Microsoft Expressions / Outlook · SharePoint · Twitter · Blogger · WordPress · Facebook · LinkedIn · Youtube · Instagram · Skype · Search Engine Optimization (SEO)